Vera Bradley
Case Study & Video
Soft Goods Retailer Optimizes Store and Labor Operations with Reflexis
Vera Bradley, Inc.—a leading designer of women’s handbags, accessories, luggage, travel items, eyewear, stationery, and gifts—want their brand to feel as if it were a girl’s best friend. But as the company grew its retail presence, the volume of store communications frequently overwhelmed store teams, pulling them away from customers.
So, Vera Bradley implemented Reflexis to solve their operational challenges and boost customer engagement. The results of the rollout included a significant reduction in email volume, a far higher in-store completion rate of corporate-generated tasks, and an increase in customer conversion rates!
“With Reflexis solutions, stores feel so much more organized and can focus on the customer.”
– Director of Multi-Channel Sales Operations, Vera Bradley
