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Vera Bradley Pushes Forward With Virtual & Appointment Services

Vera Bradley Pushes Forward With Virtual & Appointment Services

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RIS News, July 8, 2021

Vera Bradley shared more details about the steps it’s taking to boost its in-person and virtual customer service and experience capabilities.

First launched during the pandemic, the retailer partnered with workforce management provider Reflexis Systems for its Appointments technology, which enables consumers to book time slots on the Vera Bradley website to shop in-store or virtually from home. They can also be able to schedule curbside pickup and join on-site queues for walk-in service.

As detailed to RIS News by Vera Bradley CIO Adam Fox earlier this year, the tech has enabled the company to meet the demands of consumers both during and after the health crisis as shopping comfort levels have fluctuated.

“As we were able to reopen stores during the pandemic, not all customers felt comfortable shopping with other customers,” said Fox. Not only did the appointment-based selling help the retailer offer safe and private shopping environments, but it also provided it with an added revenue stream.

In addition to elevating the customer experience, the technology is designed to help stores stay in compliance with evolving state and municipal mandates throughout the pandemic. Booked appointments are automatically accounted for in labor forecasts and schedules, allowing retailers to designate the appropriate number of staff with customer demand.

Appointment data can also be integrated with a CRM or other third-party systems to further enhance customer-facing processes.

Both workforce management solutions and improving CX are top priorities for retailers in the new selling landscape. According to the RIS 2021 Retail Technology Study, more than 40% reported they will have up-to-date labor scheduling solutions in place within the next two years.

The RIS 2021 Store Experience Study, meanwhile, found that nearly two-thirds — 64% — reported “personalizing the customer experience” as a top priority for this year.

“Reflexis Appointments lets customers initiate and choose their shopping experience, and our stores have benefited from this customized approach,” said Kelly Brown, Vera Bradley VP of stores. “This helpful technology ensures we have the right employees in place to meet our customers’ needs, and feedback has shown shoppers plan to continue using this personalized approach in the future.”

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Latest Press

Zebra Named a Leader in Nucleus Research’s 2022 WFM Technology Value Matrix

Zebra Named a Leader in Nucleus Research’s 2022 WFM Technology Value Matrix

April 28, 2022

Nucleus Research evaluated 16 WFM solutions and ranked them on their delivery of value to customers via both the functionality and usability of their software. Zebra received accolades for its AI-powered Reflexis WFM platform, which allows managers and employees at retailers, quick service restaurants (QSR), hotels and banks to optimize execution processes and labor expenditures.

North Shore Bank Selects Zebra Technologies to Streamline Branch Operations

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March 16, 2022

North Shore Bank has selected Reflexis for Banking to streamline branch tasks and increase staff effectiveness and productivity to elevate the customer experience.

Vera Bradley Selects Zebra Technologies and Reflexis Systems to Manage Customer Appointments

Vera Bradley Selects Zebra Technologies and Reflexis Systems to Manage Customer Appointments

July 8, 2021

Vera Bradley has selected Reflexis Appointments to provide a tailored experience for its customers, enabling them to select an in-person or virtual shopping session.

Maverik Selects Zebra and Reflexis to Streamline Store Execution and Labor Scheduling

Maverik Selects Zebra and Reflexis to Streamline Store Execution and Labor Scheduling

June 3, 2021

Maverik — Adventure’s First Stop, has selected Reflexis ONETM to integrate and streamline store execution and labor scheduling for more than 6,000 team members across 360+ locations.

Reflexis Systems Named a “Leader” in Nucleus Research’s 2021 Value Matrix

Reflexis Systems Named a “Leader” in Nucleus Research’s 2021 Value Matrix

April 27, 2021

Reflexis Systems (now part of Zebra Technologies), a leading provider of AI-powered workforce management and real-time execution solutions for multi-site businesses in retail, food service, hospitality and banking, has been recognized by Nucleus Research as a Leader in the 2021 WFM (Workforce Management) Technology Value Matrix.

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