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Vera Bradley personalizes customer experience with appointments

Vera Bradley personalizes customer experience with appointments

white seperator line

Chain Store Age, July 8, 2021

A specialty women’s apparel and accessories brand is enabling customers to select an in-person or virtual shopping session.

Vera Bradley is deploying Reflexis Appointments to provide a tailored experience for its shoppers. The retailer will utilize the solution to streamline and improve the customer shopping experience by allowing customers to book time slots on its website to shop in-store or virtually from home, schedule curbside pickup, and join on-site queues for walk-in service.

Booked appointments are automatically accounted for in Vera Bradley’s labor forecasts and schedules, to ensure the right staff with the right skills are available to meet customer demand. The retailer will also be able to integrate appointment data with a CRM platform or other third-party system to help enhance its customer-facing processes.

According to Vera Bradley, feedback from customers has shown that they intend to utilize this tailored approach to shopping well into the future. The retailer is also leveraging omnichannel appointment scheduling in its broader strategy to safely reopen stores in the wake of COVID-19.

“Reflexis Appointments lets customers initiate and choose their shopping experience, and our stores have benefited from this customized approach,” said Kelly Brown, VP of stores, Vera Bradley. “This helpful technology ensures we have the right employees in place to meet our customers’ needs, and feedback
has shown shoppers plan to continue using this personalized approach in the future.”

“Reflexis Appointments is an essential component of reopening stores safely, empowering customers to select their ideal shopping experience,” said Suresh Menon, senior VP and GM for software solutions of Reflexis parent company Zebra Technologies. “Retailers are able to open stores quickly while adhering to mandated state and local safety regulations in addition to achieving more accurate labor forecasting.”

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Latest Press

Zebra Named a Leader in Nucleus Research’s 2022 WFM Technology Value Matrix

Zebra Named a Leader in Nucleus Research’s 2022 WFM Technology Value Matrix

April 28, 2022

Nucleus Research evaluated 16 WFM solutions and ranked them on their delivery of value to customers via both the functionality and usability of their software. Zebra received accolades for its AI-powered Reflexis WFM platform, which allows managers and employees at retailers, quick service restaurants (QSR), hotels and banks to optimize execution processes and labor expenditures.

North Shore Bank Selects Zebra Technologies to Streamline Branch Operations

North Shore Bank Selects Zebra Technologies to Streamline Branch Operations

March 16, 2022

North Shore Bank has selected Reflexis for Banking to streamline branch tasks and increase staff effectiveness and productivity to elevate the customer experience.

Vera Bradley Selects Zebra Technologies and Reflexis Systems to Manage Customer Appointments

Vera Bradley Selects Zebra Technologies and Reflexis Systems to Manage Customer Appointments

July 8, 2021

Vera Bradley has selected Reflexis Appointments to provide a tailored experience for its customers, enabling them to select an in-person or virtual shopping session.

Maverik Selects Zebra and Reflexis to Streamline Store Execution and Labor Scheduling

Maverik Selects Zebra and Reflexis to Streamline Store Execution and Labor Scheduling

June 3, 2021

Maverik — Adventure’s First Stop, has selected Reflexis ONETM to integrate and streamline store execution and labor scheduling for more than 6,000 team members across 360+ locations.

Reflexis Systems Named a “Leader” in Nucleus Research’s 2021 Value Matrix

Reflexis Systems Named a “Leader” in Nucleus Research’s 2021 Value Matrix

April 27, 2021

Reflexis Systems (now part of Zebra Technologies), a leading provider of AI-powered workforce management and real-time execution solutions for multi-site businesses in retail, food service, hospitality and banking, has been recognized by Nucleus Research as a Leader in the 2021 WFM (Workforce Management) Technology Value Matrix.

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