As Rockler Woodworking and Hardware geared up for growth, they realized they needed to improve communication and execution of their go-to-market strategy. Having relied on email and pdf documents to communicate strategy, they faced problems such as store managers stuck in the back office and a lack of two-way feedback to identify opportunities for operational improvement.

Rockler decided to implement ReflexisPlus™ task management, retail store audit, and mobility solutions. This has allowed them to streamline store communication, improve task planning and task execution, and better visibility into task completion.