For Rockler Woodworking and Hardware to grow, they needed to improve communications to successfully execute their go-to-market strategy. This caused problems, as store managers were stuck in the back office, preventing two-way feedback to identify opportunities for operational improvement. They previously relied on email and PDF documents to share strategic plans.

So Rockler implemented the ReflexisPlus™ task management, retail store audit, and mobility solutions. This has allowed them to streamline store communication, improve task planning/execution, and have better visibility into task completion.