The role of retail’s frontline staff has changed dramatically since Covid-19 hit. Working hours have been upended, new safety protocols introduced and how they work and communicate with both shoppers and colleagues has been overhauled. While store staff have been lauded as heroes working tirelessly to serve the nation, the pressure is taking its toll on many. With so much said and written about how retail leaders are grappling with the relentless and unpredictable change in the industry, we have asked those on the front line how they are coping. RWRC, in partnership with Reflexis, now part of Zebra Technologies, has surveyed 500 store staff to lift the lid on their fears, motivations and aspirations at this most tumultuous of times.