FDA Recalls 80-plus Products So Far in 2015 — Recalls Gone Nuts with Listeria!
Product recalls are a retail fact of life. But with task management and real-time execution software, retailers can turn recalls into an opportunity to increase sales and strengthen brand loyalty.
“Nothing can be said to be certain, except death and taxes,” wrote Ben Franklin in 1789. But in the world of retail, at least one more thing can be added to that list of certainties: product recalls. Whether it is the current “Nuts for Spices” recall in Europe or the 80-plus product recalls — everything from undeclared nuts to listeria and much more — the Food and Drug Administration has issued alerts on in the United States since the beginning of 2015, recalls are a fact of life in retail.
How retailers cope with recalls however can be an opportunity to improve the safety of consumers and strengthen brand loyalty, if the proper systems and procedures are in place. Retailers can reduce the time it takes to withdraw 100 percent of a recalled product in all stores from weeks to hours using Task Management. They can also prevent recalled products from being sold even if they have not yet been pulled from shelves. Here’s how:
- 100 percent product recalls in as little as two hours. With Reflexis Task Manager™, when a product is recalled, corporate can send a high priority alert to all impacted stores. Using a template to ensure all required information is in place — everything from signage to suggested replacement products (to “save a sale”) and Return to Vendor instructions — is included in the high priority communication that store managers view in their role-based dashboard. As stores execute the recall they can even attach digital photographs to prove completion. Customer confidence and brand loyalty to the retailer increases. Many retailers use Reflexis Task Manager to achieve 100 percent recall execution in hours including Delhaize America.
- Stop recalled products from being purchased at checkout. Retailers are also using Reflexis StorePulse® real-time execution software to catch recalled products at the checkout stand. When the retailer receives the recall alert, including from a real-time feed with the product’s bar code, the alert can be fed automatically by StorePulse into store systems such as Point of Sale (POS) and managers’ mobile devices. When a cashier attempts to ring up a sale of the product, the POS system issues an alert, again with best practice instructions, thus preventing the product from being purchased — even if it hasn’t been pulled from store shelves.
How well does your company execute critical product recalls? Do you attempt to complete recalls using obsolete emails and phone mail trees? Do these systems allow management by exception to focus in on non-compliant stores? Are you sure the recall emails will be read by store managers? If not, aren’t you putting customer safety at risk?