Solving Operational Challenges to Improving Safety in the Eye of the Storm
Extreme weather such as the current floods in Texas can represent a hazard to customers and employees. But with up-to-minute alerts in the face of rapidly changing and hazardous conditions, retailers can save lives and help their community.
The flooding and storms in Texas bring up an important question: how can retailers respond better to sudden extreme weather to help and protect customers and employees? Stores can play an important role in public safety by providing water, food, and other supplies during extreme weather. But sometimes — when the weather is at its worst — the best thing to do is to close shop and tell customers and associates to find shelter and keep safe. In the case of fast moving, sudden weather events like tornados, putting up-to-minute information and instructions into the hands of store managers can help people and save lives.
This is a great example of where Reflexis StorePulse can help. Without a real-time store execution system, managers typically must go to a variety of sources such as weather sites, local news, social media, and their District Managers to determine what to do. Knowing what steps to take and when during a rapidly changing weather event can be difficult and stressful. Furthermore, notifying store associates can take time. Sometimes seconds can make a big difference.
But with StorePulse, store managers monitor a single dashboard to view the latest information from news and weather sources plus instructions based on company best practices. And when conditions change, stores are updated automatically. Corporate and district managers can alert store managers and associates at specific locations to current information regarding store closings and hazardous travel — by text message, email, and automated phone calls simultaneously.
Real-time store execution systems can also help retailers communicate assistance plans to stores. Stores can receive prioritized alerts with specific instructions regarding disaster mobile kitchen and other food assistance, new clean-up kits, and relief donation programs. In this way retailers can turn stores into rapid assistance locations and help customers and employees when they need it most.