How to Prepare for Black Friday and the Holiday Season
Black Friday is quickly approaching, with only two months until the big day. This year’s Black Friday weekend and holiday shopping season is incredibly important for retailers, with holiday shoppers planning to spend 47% more than last year.
But Black Friday is also rapidly changing, as 45% of shoppers plan to start their holiday shopping by November 1st and 81% of holiday shoppers typically use up to six different channels to search for the best holiday promotions. This means that optimizing store operations becomes essential far before Black Friday rolls around, as the holiday shopping season expands to give increased relevance to the weeks and even months surrounding the big day.
With this in mind, it’s necessary to remember that brick-and-mortar stores are still very relevant for Black Friday and holiday shoppers. More than 90% of Millennials plan to spend money in a brick-and-mortar store during the holiday season, and while e-commerce is growing, holiday sales from brick-and-mortar stores still made up 82% in 2016. So how can retailers prepare their stores for Black Friday and the coming holiday season?
Optimizing Brick-and-Mortar Stores
Omnichannel services will be exceptionally popular this year. Almost 80% of shoppers report that they’ll use in-store pickup if it’s offered, with 71% also saying that they’ll buy additional products while completing in-store pickups. So, what is the best way to optimize brick-and-mortar stores to make omnichannel services seamless and simple?
Real-time store operations solutions ensure that stores operate smoothly all year round, including through Black Friday and the holiday season, providing customers with an excellent omnichannel experience. These solutions provide this support in numerous ways:
- Simplifying In-Store Pickup Process: Real-time store operations solutions provide store associates with real-time visibility into tasks, directing online orders to where labor is available and to the associate who can most effectively complete the fulfillment activity.
- Boosting Task Completion Rates: Real-time task management solutions typically increase task completion rates of price changes and promotions by 70% during the holiday season.
- Predict Customer Traffic: Workforce management solutions give store managers the tools to accurately forecast customer traffic patterns, making sure there are enough store associates to match the heavy in-store traffic during Black Friday and the holiday season.
Customers want to enjoy their Black Friday and holiday shopping. Real-time store operations solutions give retailers the tools to provide customers with a phenomenal in-store experience.