Pokémon Go Brings Real-Time to Retail
2016 will be remembered for many things. Near the top of the list will be Pokémon Go – the game that swept across the world overnight. As games go there is much retailers can learn.
Pokémon Go has revolutionized the way players can interact with a game. It has created a space for people of different generations to meet Pokémon for the first time and rekindle a long lost love from their childhood. All this, while expanding the boundaries of how games can interact with the real world.
Pokémon Go has pulled people off their couches and pushed them into the streets, forests, beaches, and fields. Some of the mechanics of the game, from its user interface (UI) to its real-time engine, provide a stellar lesson for Retailers as they stride towards the future.
Pokémon Go’s UI augments the real world. As players move through the world they see on their phones, it is directly tied to their surroundings using a GPS-generated map overlay. If they are near a lake, the lake will appear on their phone, and so on. Depending on their surroundings, different Pokémon characters will spawn.
One of the interesting things they’ve done is create a real-time engine and radar to notify players as they approach any Pokémon. When they are right next to the Pokémon, the Pokémon pops up on their screen. Players can then tap on the image of the Pokémon, and try to catch it.
What can retailers learn from this? Pokémon Go keeps players engaged by alerting them about rare Pokémon as they approach. The more they catch, the better it reflects on their skills and mastery of the game. Similarly, with a real-time retail solution, retail associates can show their mastery by responding to unplanned interruptions in the moment.
Real-time retail solutions interface with your store’s technology ecosystem and allow retailers to send alerts when key metrics fall out of pre-defined tolerance levels or when events occur. Events can be anything from a truck arriving with products to unload, a customer arriving at a store to pick up an online purchase, or equipment that needs to be serviced. This parallels Pokémon Go’s radar system that tells you when a rare Pokémon is nearby.
Pokémon Go also makes it simple for players to figure out how to catch the Pokémon once a player has tapped on it. Similarly, a real-time retail solution provides retail associates with information and a pre-defined set of corrective actions so that they know exactly how to respond to whatever task is at hand.
Pokémon Go, for all of its popularity, may end up as a summer fad. Retailers, on the other hand, are a pillar of modern society and need to continuously provide the best possible customer experience. They can only do this if their associates are alerted to problems that may negatively impact the customer experience so that they can fix them. The best way to do so is by implementing a real-time retail execution solution, like Reflexis StorePulse®.
StorePulse allows retailers to sense key events and trends happening inside and outside stores and intelligently redirect store employees to provide exceptional customer service. StorePulse provides actionable, step-by-step information to store managers and associates so they can take care of issues that arise during the course of running a store. It also enables managers and associates to update dozens of store-facing systems using mobile devices — all from within one intuitive interface.
At the end of the day, StorePulse allows your employees to be the very best. Retailers that make it easy for their associates to carry out best practices will win every time. Happy Associate. Happy Customer. Improved Sales.