Murphy USA: Increasing Efficiency and Executing Customer Experience Strategy Consistently with Reflexis
Gas and Convenience Retailer Increased Efficiency and Improved the Customer Experience with Reflexis
Murphy USA wanted to make the execution of tasks that support the customer experience more efficient and consistent. As a result, they chose to implement the Reflexis Task Manager retail execution and Reflexis Q-Walk store auditing solutions.
Using these retail task management solutions, they improved store audits, increased store execution compliance, streamlined corporate-to-store communication, and boosted employee morale. Murphy USA built on this success by making both solutions accessible to store employees via mobile devices.
“Reflexis has helped us a lot in the areas of two-way communication, accountability, conveying the sense of urgency for high-priority projects, and employee morale. The solutions on mobile devices give managers information at their fingertips, to help immediately address concerns in stores without having to go to office computers.”
– Manager, Internal Communication and Business Programs, Murphy USA