How Grocery Retailers Can Succeed this Super Bowl Sunday
Game Day is upon us. You can feel the excitement in the air. Eagles fans hope for an underdog win, that they’ll be able to grab their first Super Bowl win in franchise history. Patriots fans hope to cement their dynastic legacy, looking for their sixth Super Bowl victory since 2001. All around the nation, fans are stocking up on hot wings, queso dip, chips, soda, beer, and all sorts of snacks and drinks to celebrate the big game.
But what goes into making sure all of that is properly stocked on the shelves? What goes into ensuring that promotions are smoothly executed, Super Bowl displays are set up, and price changes are properly advertised? The answers to these questions are essential, as the stakes are high for retailers. 69% of customers won’t shop for Super Bowl supplies until a day or two before kickoff, and spending this year for the Super Bowl is expected to reach a staggering $15.3 billion, the second highest in the past 12 years!
So how can grocery retailers take maximum advantage of the big day?
Ensuring Perfect Retail Execution for the Big Game
It doesn’t take much to have empty shelves on the days leading up to Super Bowl Sunday. As chips and dip fly off the shelves and promotional stands, stock-outs can happen quickly and without warning. Having an empty shelf for even a short period of time can be disastrous, as poor customer experience during such high-traffic days can lead to a great deal in lost sales.
With the right technology in place, solving this problem is easy. Real-time task management solutions provide a simple fix, giving store managers and associates a 360-degree view into store operations. This way, when critical items fall out of pre-defined tolerance levels, store associates are automatically alerted and given a task to restock shelves. Store managers and store associates save time and aren’t concerned about potential stock-outs.
Promotions are also vitally important, as every grocery retailer holds promotions during the days leading up to Super Bowl Sunday. Whether it’s half-off wings, buy-one get-one chips, or a massive sale on shrimp, in order to maximize sales, grocery retailers must ensure that promotions and price changes are quickly and efficiently implemented. When corporate-to-store communication is ineffective, store managers and associates are unable to accomplish this, resulting in a dramatic drop in sales.
Streamlining corporate-to-store communication ensures consistent execution of promotions and price changes. With a real-time task management solution, store managers can guarantee that associates receive prioritized tasks related to promotions and price changes, ensuring sales signage is accurate.
For grocery retailers, the stakes are especially high around Super Bowl Sunday. Real-time task management solutions ensure that retailers are ready for the big day and customers get what they need to enjoy the game.