Food Lion LLC Goes Live with Reflexis RetailAction Manager; Supermarket Chain to Streamline Workflow and Advance Execution
NORWOOD, Mass.–(BUSINESS WIRE)–November 08, 2006–Reflexis Systems, Inc., the pioneer and leader in Retail Execution Management, announced today that Food Lion LLC. has begun using its RetailAction Manager™ application to manage tasks and execute retail strategy consistently in its more than 1,200 supermarkets in 11 Southeastern and Mid-Atlantic states. The solution will enable Food Lion, a subsidiary of the Delhaize Group (NYSE: DEG) in Belgium and the second one to come on board the Reflexis client list, to streamline workload, manage task accomplishment, monitor ongoing promotional efforts, and ensure profitable store execution compliance wherever it does business. Food Lion is well known in the industry for breaking new ground by developing retail concepts that have propelled the company forward in the fields of pricing, convenience, and customer service.
The implementation of RetailAction at Food Lion was completed within 17 weeks, which included integrating the web-based Reflexis solution with Food Lion’s existing portfolio of retail systems. Food Lion managers in the field benefit from easy and timely exception-based reporting, a real-time view of store workload and overload, and are easily able to visit only those stores that are facing problems. Store associates are empowered with a tool that helps them spend more time with the customer rather than managing back-end operations.
Raghu Narayanamurthy, Vice President of Professional Services at Reflexis, said, “The successful implementation, which involved incorporating Food Lion specific processes, was carried out within 17 weeks; demonstrating, yet again, the configurability of the Reflexis products. Food Lion has now synthesized business processes and our technology to provide tremendous value to their customers. We are pleased that Food Lion was able to drive remarkable return on their investment within such short time-scales.”
About Food Lion LLC
Food Lion LLC is a subsidiary of Brussels-based Delhaize Group (NYSE: DEG). Food Lion LLC operates more than 1,200 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. Food Lion LLC employs approximately 73,000 associates in 11 Southeast and Mid-Atlantic states.
About Reflexis Systems, Inc.
Reflexis helps retailers turn strategy into action with the integrated RetailAction™ suite of Retail Execution Management solutions. Reflexis customers include many of the world’s largest retailers such as Staples, Sears, The Home Depot, Food Lion, Barnes & Noble, Tesco and many other Top 250 Global Retailers. Reflexis customers have reported dramatic improvements in store-level compliance with corporate strategies, empowering them to increase average ticket sales and improve field and store management productivity throughout their chains.
The Reflexis suite of products features the RetailAction Manager™, RetailAction KPI Activator™, RetailAction StoreWalk®, and RetailAction LaborScheduler™. Reflexis Systems, Inc. is privately held and headquartered in Norwood, Massachusetts, with international offices in the UK and India. For more information, visit reflexisnew.wpengine.com, email Keshav.Shivdasani@reflexisinc.com or call 781-278-9919.
Reflexis Systems, Inc.
1420 Providence Hwy
Norwood, MA 02062
Phone (781) 278-9919