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Fanatics: Streamlining Corporate-to-Store Communication with Reflexis

Fanatics

Case Study

Sports Memorabilia Retailer Streamlines Corporate-to-Store Communication with Reflexis

As a leading sports apparel and fan gear retailer, Fanatics offers the largest collection of sports equipment, memorabilia, and collectibles. Fanatics uses an innovative, tech-infused approach to selling sports merchandise to fans, who may be at home viewers or in the game stands.

Fanatics has a mix of traditional storefronts and venue-specific shops, as well as a robust e-commerce presence. Because of this, the retailer wanted to streamline communication and execution across the organization. They selected Reflexis Task Manager to simplify corporate-to-store communication and provide corporate and field greater visibility into store-level execution.

“Reflexis is far more advanced than any other competitor. It has the full capability to give us all the results we needed.”

– VP of Retail Operations, Fanatics

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