Fanatics: Streamlining Corporate-to-Store Communication with Reflexis

Case Study

As a leading sports apparel and fan gear retailer, Fanatics offers the largest collection of sports equipment, memorabilia, and collectibles. Fanatics uses an innovative, tech-infused approach to selling sports merchandise to fans, who may be at home viewers or in the game stands.

Fanatics has a mix of traditional storefronts and venue-specific shops, as well as a robust e-commerce presence. Because of this, the retailer wanted to streamline communication and execution across the organization. They selected Reflexis Task Manager to simplify corporate-to-store communication and provide corporate and field greater visibility into store-level execution.