Fanatics: Streamlining Corporate-to-Store Communication with Reflexis

Fanatics, a leading sports apparel and fan gear retailer, offers the world’s largest collection of sports equipment, memorabilia, and collectibles. It wanted a corporate-to-store communication and task execution system to support its fast-growing network of stores (located within collegiate and professional team properties). The company found that the robust and highly-configurable Reflexis retail task management platform provided the capabilities it needed.

“We didn’t have any communication systems—any way to disseminate information consistently and follow-through on execution,” notes Fanatics Vice President of Retail Operations, Mike Moran. Fanatics relied on email and phone for communications, and this system “basically took the merchant team to its knees.”

Moran turned to Reflexis. As he says: “It’s far advanced beyond any other competitor. It has a full capability to give us all the results we needed.” So, Fanatics rolled out the Real-Time Task Manager™ retail store communications and execution solution. The results were quantifiable, with “clear dissemination of information” and “trackable results.”

The company has seen improvements in promotion execution, says Moran—Fanatics can track the promotions and look at results. Reflexis also helps Fanatics with visual merchandising efforts too, “making sure that all the teams are set up properly for the right events.”

And with Reflexis, “you’ll build great relationships, and the team is truly a caring team towards each other and towards the client.”