El Super: The ROI from Superior Retail Execution

By leveraging Reflexis’ retail task management solution, grocery chain El Super, part of Bodega Latina Corporation, saved $1 million in shrinkage, and saw other significant benefits. A leading Hispanic supermarket chain, El Super operates 64 stores in California, Arizona, Nevada, New Mexico, and Texas.

Each store accomplishes 5,000 tasks annually, or about 80 per week, with four users per location focusing on the execution, says German Tarazona, Senior Business Operations Analyst for El Super. To handle the execution of its compliance, sales, and other retail tasks, El Super adopted Reflexis Real-Time Task Manager™, which can be used to send streamlined and prioritized activities and notifications from corporate to stores.

The task execution process is typically complex and includes standard operating procedures, store openings and closings, as well as specific department manager tasks. Reflexis also supports sales-driven projects, such as schematics changes, and the addition of new products and vendors, and so on.

El Super leverages Reflexis to handle specific business programs—these yield the greatest ROI. For instance, El Super created a Reflexis-based solution to “help the stores that are struggling the most with shrink,” says Tarazona.

The result: “It has given us tremendous ROI when we compare this year over year,” he says, with a 14 percent improvement. “Dollar-wise, we are close to about $1 million saved so far versus last year. So, I think that’s a tremendous success in terms of Task Manager and the way we use it.”