DICK’S Sporting Goods: Why We Chose Reflexis

DICK’S Sporting Goods uses the Reflexis Real-Time Task Management™ solution to streamline HQ to store communication, align store execution to corporate vision, and free up valuable location manager and associate time to spend with customers.

Ensuring consistent, relevant communications that enable all stores to execute on the corporate vision is crucial for superior customer experience. As the company’s Store Communications Project Manager, Maureen Connors-McBride ensures the team doesn’t assign too many projects to stores simultaneously—and “the biggest challenge is balancing the workload for the stores.”

As she explains, “If you have a vision in the corporate office and you want that executed the same way in all the stores, all you have to do is use this one system. Then you’ll get the results that you’re looking for by creating that standardized communication.”

And by allowing store managers to focus on the tasks requiring immediate attention, they can spend more time out on the sales floor rather than looking at unprioritized email on a back-office computer. As customers walk in, the managers and associates, equipped with mobile devices, are ready to serve them—and not in the back, “trying to finish tasks from their desktop.”

Additionally, Reflexis provides management by exception. Corporate gatekeepers can quickly pull up a project and review its status report—and share that with the appropriate field managers—to follow up with stores that display incomplete or delayed tasks.