Like many retailers, Coop faced challenges with corporate-to-store communications. The issues included the complexity of multi-channel platforms (email, intranet, telefax, etc.). Additionally, some communications were sent to stores that weren’t the intended recipients. Finally, there was no visibility into the actual in-store task completion. To address these issues, Coop chose the Reflexis Task Manager™ store execution platform.

After implementation, Coop saw many benefits: these included the ability to create a single communications hub that sends any given message only to the appropriate stores. The system also supports complete visibility into task execution and compliance.