Driving a Consistent Brand Experience across a Retail Banner
Providing a consistent brand experience in all stores is essential. Technology can play an important role in helping to ensure a consistent customer experience.
I recently had a conversation with a major fashion retailer with more than 600 stores during which we discussed the importance of driving a consistent brand experience for customers across its many locations. Not surprisingly I heard:
“Few things hinder a customer experience more than inconsistency. Customers want to know that every time they go to one of their favorite retailer’s stores, regardless of location, they are going to get the experience they expect and deserve. Consistency drives loyalty and sales and heightens the integrity of the brand. Clear and simple parameters for execution are critical for a company to drive a consistent experience. Getting all associates on the same page and speaking the same language allows for customers to shop a brand that’s connected at the core.”
Technology can play an important role in helping to ensure this consistent customer experience. In the case of this retailer, Reflexis Task Manager was utilized resulting in streamlined communication, improved execution, and increased customer engagement and sales.
“Using Reflexis Task Manager aligns my stores for seamless execution. Stores no longer sift through unorganized content to prioritize what needs to be done to deliver for the customer. Stores often let us know how much they appreciate the clarity Task Manager has brought to their lives in terms of interpreting communication and priorities. Task Manager allows them to prioritize and plan what needs to be done, freeing up valuable time to spend on the sales floor engaging with customers and delivering an excellent experience they have come to expect.”
Contributed by Brett Friedman, Senior Vice President, Global Sales and Marketing, Reflexis.