Communication and Personnel Strategies in Times of Crisis
Ixtenso, April 20, 2020
The pandemic has upset the daily lives of billions of people around the world. Retailers in particular had to react quickly to enormous changes, both in the social and in the economic environment. Grocery stores, supermarkets, drugstores and pharmacies experienced a huge rush, while on the other hand specialty retailers are struggling with opening restrictions and a double-digit drop in sales.
The following article is in German.