Leading outdoor recreation specialty retailer implements Reflexis cloud computing solutions to increase efficiency and improve customer service

DEDHAM, Mass.–(BUSINESS WIRE)–Cabela’s Inc. (NYSE: CAB), a world-renowned outfitter of hunting, fishing and outdoor gear, has implemented Reflexis Task Manager and StoreWalk to increase efficiency and improve the store-level execution of its retail strategy. The Reflexis cloud computing solutions enable retailers to streamline corporate-to-store communication, ensure consistent execution of in-store merchandising and promotional plans, and improve compliance with safety and operational policies.

Marlon Giese, Cabela’s retail communication manager, said Reflexis has helped the retailer greatly reduce the amount of e-mail traffic from company headquarters and regional teams to store employees.

“Store managers and employees now view a list of prioritized tasks in one system, instead of planning, replying, and following up via e-mail, voice mail, and other communication,” he said. “The task management system also enables us to monitor job completion and compliance levels in our stores, which was not really possible by e-mail alone.”

With support from Reflexis, Cabela’s tailored the solution to fit its business needs, including using only minimal internal information technology resources. Giese called the solutions intuitive, low-maintenance and user-friendly, which made it possible for the company to implement them during the busiest time of the year.

“Cabela’s is known for superior customer service,” said Murtaza Ghadyali, vice president of product management for Reflexis. “We are happy to provide Cabela’s with the tools to enable its employees to spend more time with customers and consistently execute its retail strategy of providing a positive shopping experience.”

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

About Reflexis Systems, Inc.

Reflexis workforce management/task execution solutions help retailers and their suppliers execute their strategy flawlessly and uncover profit. The integrated Reflexis platform of labor budgeting/forecasting/scheduling, time and attendance, task management, and KPI/compliance solutions enables retailers to align store labor/activities to corporate goals and institutionalize best-practice response to real-time metrics. Reflexis customers, many of which are Top 250 global retailers, have reported dramatic improvements in store-level compliance with corporate strategies; higher productivity of merchandising, field, and store management; and increased sales and profitability.

Reflexis Systems, Inc. is privately held and headquartered in Dedham, Massachusetts. For more information, visit reflexisnew.wpengine.com.

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Reflexis Systems, Inc.
David L. Andrews, 781-493-3400
Director of Marketing Communications
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