Is Your Finger on the Pulse of Your Store Sales? The Big Data Impact on Retail Execution.
Retailers have more than enough data to make the right decisions. But speed is of the essence. To maximize the value of big data, retailers must respond rapidly to product and customer insights.
Retailers make countless decisions every day that are driven by sales data. This is a big data problem due to the numbers of stores and SKUs involved. Think about all of the individuals within your organization who are analyzing this data and making important decisions.
- How old is the data that they are analyzing?
- How old will it be when a decision to act based on the data is made?
- How long will it take for that decision to propagate across all stores?
- How long will it be before each store acts to implement the decision?
- How long until the owner of the decision knows that each store has implemented the change?
Is the decision/action cycle outlined above akin to drinking a jar of molasses through a straw? Would you have competitive advantage if you had a system that analyzed your store sales data by SKU in real time, correlated with known sales drivers, and provided real-time suggested actions that could be pushed to the appropriate store resources with closed-loop feedback enabled?
Reflexis StorePulse real-time store execution software addresses this big data problem. It enables retailers to analyze and react in real time with decisions that can generate huge sales impact. StorePulse can analyze 800,000 transactions per second and generate immediate suggestions for action based on your strategies. At the push of a button, these actions can be sent to the right resource in each store. Your retail enterprise can now analyze, react, and execute at the speed of light rather than the speed of molasses.