Belk: Enhancing Customer Experience Via Reflexis
Enhancing Customer Experience Via Reflexis
Belk is a fashion department store selling cosmetics, home décor, and more through 300 locations in 16 states. To deliver a seamless omnichannel experience, Belk decided to better align sales floor coverage with customer demand. So, the company deployed the Reflexis retail labor budgeting, forecasting, and scheduling solution, along with employee self-service, time and attendance, and analytics applications.
Subsequently, Belk saw improved alignment of floor coverage with demand, while simplifying the associate scheduling processes. Belk also realized a sales increase of 80 basis points (amounting to some $31 million), and a $5 million redeployment of labor dollars to align associates with peak-selling periods.
“Reflexis enables us to take massive amounts of data, put it in easily translatable and understandable formats, and have fact-based discussions with store managers that lead to better decision making.”
– Director of Workforce Management, Belk