Retailers lose millions of dollars per year due to inconsistent store-level execution of their corporate strategy. The cost impact of inconsistent execution is between 2-5 percent of annual sales. Uncoordinated corporate planning results in confusion and priority conflict in the stores; lack of two-way feedback prevents continuous improvement. Store managers are overloaded with communication and left to prioritize tasks on their own. Field managers, swamped by a glut of out-of-date MIS reports, fight fires reactively instead of providing leadership. Labor schedules are out of step with actual workload requirements. Even when tasks are completed, corporate struggles to verify compliance.
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