Reflexis Systems, Inc.

Reflexis Launches Execution Platform to Help Retailers Drive Increased Sales; Announces Expansion of Product Lineup and EMEA Operations

Posted on January 14, 2008Reflexis


Platform allows synchronization of previously disparate planning processes to translate strategy into action across the retail ecosystem

Expanded product suite enables retail operations, merchandising, and vendors to institutionalize flawless execution

Company announces executive appointment to lead growing EMEA sales

DEDHAM, MA–(Businesswire – January 14, 2008) – Reflexis Systems Inc. today announced the launch of its SOA-based Retail Execution Platform to synchronize execution support with retail planning systems. Over the years, retailers have deployed planning systems from a variety of software vendors to address the needs of specific departments. The Reflexis Retail Execution platform links previously isolated planning and execution systems to enable retailers to become more pro-active, consistent, and profitable. Reflexis also announced that other retail software companies can integrate their applications with its Retail Execution platform to enable increased efficiencies for their customers.

Expanded Product Suite

The award-winning RetailAction suite has been expanded to facilitate better alignment of Merchandising, Store, and Vendor Operations and provide an enhanced customer experience. These applications are fully integrated and provide retailers with “one version of the truth.”

Corporate Operations

  • Corporate Process Manager for coordinating and automating the many steps involved in cross-functional merchandising planning and gaining visibility into completion status by a variety of departments.
  • Workload Optimizer for better forecasting, planning, and scheduling of labor on a long-range basis and ensuring stores have optimal staffing levels to complete all tasks, including corporate initiated projects such as promotions and new product launches that drive increased sales.

Store Operations

  • Task Manager for coordinating corporate planning, leveraging two-way feedback for continuous improvement, and ensuring consistent execution of corporate initiatives across the retail enterprise.
  • Workforce Manager for budgeting, forecasting, and scheduling labor based on a combination of factors, including sales trends, corporate initiatives, ad hoc tasks, and employee skills and work preferences.
  • StoreWalk for cost-effective and timely monitoring and auditing of store operations with the ability to trigger corrective tasks based on best practices.
  • Visual Verification for leveraging digital photographs to visually confirm the correct and timely execution of tasks and to document events that occur in the stores. The solution includes an optional compliance review service in which a team of people inspect photographs and notify the retailer when a store is out of compliance.

Vendor Operations

  • Vendor Activity Scheduler for forecasting labor and scheduling activities performed by vendors, third-party service providers, and mobile corporate support teams.
  • Vendor Performance Manager for extending task management to Merchandising Service Organizations with handheld-equipped mobile workers in the field.

Execution Support

  • Enterprise Learning System, which enables companies to improve employee proficiency and reduce printing, mailing, and administrative costs by shifting from paper-based to PDA-based learning. The system includes a bi-directional mobile solution called EnfoBlast for distributing documents, graphics, videos, and other critical information directly to handheld devices.
  • Managed Mobility Services, which support the fast, easy, and cost-effective deployment of mobile solutions through Website, application, and database hosting; hardware procurement, configuration, and staging; hardware and application training; end user customer support (hardware and application); and break/fix service.
  • Help Ticket System for closed-loop stores-to-headquarters communication of a wide variety of events, with the ability to send alerts, automate workflow, assign corrective action, escalate issues, and monitor resolution.
  • KPI Activator for the real-time monitoring of key sales and operations trends with the ability to automatically issue an alert for best practice corrective action when a metric falls out of defined tolerance levels.

“Increased retail sales requires flawless execution by corporate and store employees, suppliers, and third-party vendors,” said Murtaza Ghadyali, Reflexis Vice President, Product Management. “Our first customers have already increased sales and improved productivity by implementing our flagship task management application to solve the problem of inconsistent store-level execution. The Reflexis Retail Execution platform enables retailers to realize even larger gains through better cross-functional planning, measurement, and execution across the retail enterprise.”

Expanded EMEA Presence and Executive Appointment of Shirley Strachan

Reflexis today announced the appointment of Shirley Strachan as Vice President of Business Development and EMEA Sales. In her new role at Reflexis, Strachan will be based out of the company’s London office and report to Michael J. Panagakos, Vice President of Global Sales.

Strachan has more than 20 years of experience in the retail and IT industry, including six years at Reflexis where she was most recently responsible for Business Development. She has held a variety of roles in sales, sales management, consulting, and professional services management. She also has extensive and diversified international experience in business development and process definition. Strachan has been based in a variety of geographies, including the UK, Caribbean, and United States. Prior to joining Reflexis, she was with Fujitsu Transaction Solutions, where she managed retail sales for the U.S. West and Central regions.

“Reflexis is the acknowledged market share leader in our space and is seeing heightened demand in Europe, the Middle East, and Africa,” said Strachan. “The increased demand we are seeing requires a higher level of executive leadership in EMEA. I look forward to working with Reflexis executives, our growing sales group, and our partners to build a team that satisfies the demand for our solutions while continuing to provide the award-winning service that our customers have come to expect.”

About Reflexis Systems, Inc.

Reflexis helps retailers turn strategy into action and increase sales. Reflexis customers include The Home Depot, Tesco plc, Metro AG, Sears Holdings, Staples, Circuit City, Toys “R” Us, Barnes & Noble, AutoZone, and many other Top 250 Global Retailers. Reflexis customers have reported dramatic improvements in store-level compliance with corporate strategies; higher productivity of merchandising, field, and store management; and increased sales.

Reflexis solutions enable retailers to drive excellence in their merchandising, store, and vendor operations by employees, suppliers, and third party service providers. Reflexis Systems, Inc. is privately held and headquartered in Dedham, Massachusetts, with the Customer Operations Group in Kennesaw, Georgia and international offices in the UK, Germany, and India. For more information, visit


David L. Andrews
Reflexis Systems, Inc.
3 Allied Drive, Suite 400
Dedham, MA 02026
Phone: (781) 493-3400

Posted in Press Releases
Client Testimonials
The Home Depot

"Using this technology, we are channeling our field managers' energies towards the right things at the right time."

Debbyn Milligan
Senior Director of Operations

"In my 25 years of IT experience, there is no company that compares to Reflexis in terms of software delivery."

Pat Findlay
Senior Executive of Retail Systems
Dollar General

"Reflexis is a great partner. We know we’re getting a dynamic solution that help our store manager navigate the system
for employee maintenance, scheduling, and time and attendance payroll finalization."

Laura McDonald
Director of Workforce Management & Retail Budgets

"We selected Reflexis due to the functionality of its software, the company's track record of rapid, successful implementations, and its reputation for providing a high level of customer service."

Maria Fidelibus
Vice President of Technology

"Reflexis was chosen primarily because of its ease of use and functionality, but also its scalability. Reflexis have a good understanding of the issues facing fast-changing, multiple-site retailers, and this is reflected in their product."

Dave Clauson
Strategic Project Manager

"Reflexis is a flexible, thinking, responsive partner of ours. Their CEO listens to his clients and has built his product suite based on our collective feedback. They are the best company we have ever worked with...very responsive and they have great products."

Seth Wilcox
AVP, Operations & Administration
Toys ‘R’ Us

"We view the Reflexis Task Manager as a tool that helps us achieve better execution. During a recent conference of all TRU store managers, everyone uniformly praised the system as one of the best things Toys R Us has ever done."

Jonathan Mueller
Project Manager