NORWOOD, Mass., August 24, 2006 - Reflexis Systems, Inc., the pioneer and leader in Retail Execution Management, announced today that Dick's Sporting Goods (NYSE: DKS) has begun using its RetailAction Manager™ application to manage tasks and execute retail strategy consistently in all 268 stores in the chain. The solution will enable Dick's to manage task execution, monitor ongoing merchandising and promotional efforts, and maintain exceptionally high levels of customer service throughout the 34 states in which it does business. The implementation represents an important element in the full-line sporting goods retailer's ongoing commitment to successfully execute retail strategy.

The implementation of RetailAction at Dick's Sporting Goods was completed in only 14 weeks, which included integrating the web-based Reflexis suite with Dick's existing portfolio of retail systems. The rapid implementation is meaningful, because the Reflexis product has proven itself at other retailers to begin showing dramatic savings and operational improvements immediately upon install.

"This is one of those rare occasions when the selection process took longer than the implementation itself," said Linda Walker, Vice President of IT at Dick's Sporting Goods. The selection process included collecting a significant amount of feedback from Reflexis customers, in addition to on-site demonstrations at one of Reflexis' largest customers. "The Reflexis implementation team responded to our requirements to drive business benefit with a 'can-do' attitude and the technical know-how to back it up," added Walker. "By the time we were ready to go live, the product fit was at 100 percent, and we still have the flexibility to reconfigure as we go."

Joe Ratay, Director of Store Systems at Dick's, believes that the Reflexis applications will help the chain build and expand on its business. "Retail Execution Management is a whole new category of technology for us," said Ratay, "because it touches how we execute strategy in the stores and in the field. We knew it could have far-reaching effects for the business if we got it right. Now that it's up and running, we know we got it right."

For Dick's, the ability to ensure excellence in execution extends beyond the sales floor, as every store in the chain also offers services such as bicycle repair and maintenance, and home delivery and assembly of fitness equipment. Dick's also features a store-within-a-store approach, focusing on five distinct specialty stores under one roof.

Raghu Narayanamurthy, Vice President of Professional Services for Reflexis Systems, gave credit for the smooth implementation to the Dick's Sporting Goods implementation team and to his own project management people: "We could not have accomplished everything we did in such a rapid fashion without a concentrated joint effort. Our deployment methodology moves retailers from contract signing to realizing benefits very quickly."

The Reflexis suite features RetailAction Manager™ for delivering closed-loop task management, RetailAction KPI Activator™ for leveraging real-time, exception-based metrics and triggering best-practice actions, RetailAction StoreWalk™ for ensuring consistency from enhanced store walks and audits, and RetailAction LaborScheduler™ for optimizing labor schedules via bottom-up, task-driven labor forecasting. The RetailAction suite is web-based and features one, unified, easy-to-use interface. The suite also integrates rapidly with existing retail systems and is supported by the highly responsive support that customers have come to expect from Reflexis.

Reflexis counts among its customers many of the world's largest retailers, most of whom are leaders in their retail categories. Reflexis customers are reporting that the additional time their store managers can now spend on customer-related needs is creating top-line results. One Fortune 500 Reflexis customer has reported as much as a 5 percent increase in average sales ticket since implementing the solution.