CHICAGO--(BUSINESS WIRE)--May 23, 2006--Reflexis, the pioneer and leader in next-generation Retail Execution Management, announced today that it is giving the name "RetailAction(TM)" to its integrated suite of applications which help retailers execute retail strategy in their stores. The products are already in use at major retailers such as The Home Depot, Staples, and Circuit City, with the recent addition of Food Lion, Dick's Sporting Goods, and Hannaford Bros. as new Reflexis customers.

The Reflexis suite features RetailAction Manager(TM) for delivering closed-loop task management, RetailAction KPI Activator(TM) for leveraging real-time, exception-based metrics and triggering best-practice actions, RetailAction StoreWalk(TM) for ensuring consistency from enhanced storewalks and audits, and RetailAction LaborScheduler(TM) for optimizing labor schedules via bottom-up, task-driven labor forecasting. All RetailAction solutions are web-based and feature one, unified, easy-to-use interface. The suite also integrates rapidly with existing retail systems and is supported by the highly responsive support that customers have come to expect from Reflexis.

"The top retailers in their categories execute successfully, because they take action effectively every single day," said Prashanth Palakurthi, Chairman and CEO of Reflexis. "We think 'RetailAction' captures the essence of what drives excellence in retail: understanding what needs to be done and then taking the right actions to make it happen."

Reflexis counts among its customers the world's largest office supply retailer, the world's largest home improvement retailer, the world's largest auto supply chain, and many other category-leading retailers. Reflexis customers are reporting that the additional time their store managers can now spend on customer-related needs is creating top-line results. One Fortune 500 Reflexis customer has reported as much as a 5 percent increase in average sales ticket since implementing the solution.