NORWOOD, Mass.-- (BUSINESS WIRE) --July 20, 2006 -- Reflexis Systems, the pioneer and leader in Retail Execution Management, announced today that it has opened its European headquarters in the Canary Wharf section of London. The office will be the company's second location in the UK and will focus on expanding the Reflexis customer base while supporting existing Reflexis customers throughout Europe, such as Tesco, B&Q, HomeBase and Marks & Spencer. Reflexis has seen a dramatic upswing in the adoption of its Retail Execution Management applications in the United States and anticipates similar growth in Europe as area retailers learn of the extensive cost savings and operational gains from the company's RetailAction(TM) products.

Reflexis also announced the appointment of Peter Casey as EMEA Sales Director for Reflexis. Prior to Reflexis Mr. Casey was General Manager for European Operations for AppMail, an interactive email company based in the United States. Casey also founded Personic Recruitment Software in Europe and Asia. As Managing Director, he took the company from start-up to number one in the market in under three years. Casey has also helped start-ups in the Resource Management and HCM fields and was based for some time in California.

Prashanth Palakurthi, Chairman and CEO of Reflexis Systems, described the establishment of a European office as "essential to keeping the momentum going and bringing to Europe the same levels of sales and operational gains that our U.S. customers have been realizing for years." Palakurthi added, "Many European retailers visited us at the recent Retail Systems trade show in Chicago, and I think they came away with a solid understanding of what this type of software can do for their stores and their operations in general." Reflexis already serves the two largest divisions of the Delhaize Group's U.S. subsidiary.

The company address is The Octagon, Number 2 Harbour Exchange Square, London, E14 9GE. The Reflexis Systems (UK) Ltd. office can be reached at (44) 207 363 0885.

The Reflexis Systems suite features RetailAction Manager(TM) for delivering closed-loop task management, RetailAction KPI Activator(TM) for leveraging real-time, exception-based metrics and triggering best-practice actions, RetailAction StoreWalk(TM) for ensuring consistency from enhanced storewalks and audits, and RetailAction LaborScheduler(TM) for optimizing labor schedules via bottom-up, task-driven labor forecasting. All RetailAction solutions are web-based and feature one, unified, easy-to-use interface. The suite also integrates rapidly with existing retail systems and is supported by the highly responsive support that customers have come to expect from Reflexis.

Reflexis counts among its customers the world's largest office supply retailer, the world's largest home improvement retailer, the world's largest auto supply chain, and many other category-leading retailers. Reflexis customers are reporting that the additional time their store managers can now spend on customer-related needs is creating top-line results. One Fortune 500 Reflexis customer has reported as much as a 5 percent increase in average sales ticket since implementing the solution.