NORWOOD, Mass.--(BUSINESS WIRE)--October 18, 2006--Reflexis Systems, Inc., the pioneer and leader in Retail Execution Management, announced today that Hannaford Bros. Co. has begun using its RetailAction Manager™ application to manage tasks and execute retail strategy consistently in all of its supermarkets and pharmacies throughout Maine, New Hampshire, Vermont, New York, and Massachusetts. The solution will enable Hannaford to manage task execution, monitor ongoing merchandising and promotional efforts, and maintain exceptionally high levels of customer service wherever it does business. Hannaford has long been considered a leader in the adoption of new technologies that can support its commitment to excellence in customer service and store management.

“Reflexis has enabled us to improve the execution of our corporate strategy where it counts the most… at the store,” said Kevin Carleton, Director of Retail Automation at Hannaford. “It supports our culture, allowing our associates to be available to customers in the stores as much as possible, and it gives us the visibility we need to see if resources need to be shifted.”

The implementation of RetailAction at Hannaford was completed in only 16 weeks, which included integrating the web-based Reflexis solution with Hannaford’s existing portfolio of retail systems. “We turned on all 157 stores in one day,” said Carleton. “We’re looking forward to turning on additional Reflexis features such as Key Performance Indicator metrics to drive even more value.”

Kerry Stevens, Director of Operations at Hannaford, added that store managers have responded very positively to the new system and its ability to streamline communications and task management. Stevens noted that the system supports Hannaford’s efforts to empower its store managers and associates with a personalized inbox of actions. “After implementing Reflexis,” said Stevens, “store managers receive only those messages and tasks that are relevant to their particular store. That leads to improved execution.”

Raghu Narayanamurthy, Vice President of Professional Services at Reflexis, said, “Hannaford was very clear with us when they selected RetailAction. Of course they wanted significant ROI. But, beyond that, they wanted a solution that would scale to serve all of their stores and yet be flexible enough to grow with the business. I’m proud that we’ve earned their trust and delivered what they need. They’re a great company to work with.”

The Reflexis suite features RetailAction Manager™ for delivering closed-loop task management, RetailAction KPI Activator™ for leveraging real-time, exception-based metrics and triggering best-practice actions, RetailAction StoreWalk™ for ensuring consistency from enhanced store walks and audits, and RetailAction LaborScheduler™ for optimizing labor schedules via bottom-up, task-driven labor forecasting. The RetailAction suite is web-based and features one, unified, easy-to-use interface. The suite also integrates rapidly with existing retail systems and is supported by the highly responsive support that customers have come to expect from Reflexis.

Reflexis counts among its customers many of the world's largest retailers, most of whom are leaders in their retail categories. Reflexis customers are reporting that the additional time their store managers can now spend on customer-related needs is creating top-line results. One Fortune 500 Reflexis customer has reported as much as a 5 percent increase in average sales ticket since implementing the solution.