NORWOOD, Mass.--(BUSINESS WIRE)--March 15, 2006 - Reflexis Systems, the pioneer and leader in Store Execution Management, announced that Hannaford Bros. Co. has selected its Store Execution Management solution to streamline workflow, optimize workloads, and drive execution compliance across the enterprise.

"Reflexis will help us institutionalize best practices at all of our stores in a controlled and manageable manner," said Bill Homa, SVP & CIO of Hannaford Bros. "We're excited about implementing the system, because we anticipate high level operational gains.

"The web-based task management system reduces the need for e-mails, calls, faxes, and the traditional mail bag to store management by placing store execution tasks and communication within a closed-loop system with superior visibility and accountability. A user-friendly calendar and control panel interface give retail execs at every level the support they need to ensure that stores execute top management's vision in daily operations and for special promotions and product launches.

"Hannaford Bros. Co. has a long history of deploying innovative technology," said LV Prasad, SVP of Sales of Reflexis Systems Inc. "We are gratified to have been chosen after a detailed and thorough selection process that was focused on the business drivers at the corporate, field, and store levels. We were able to demonstrate, to a large group of users, the flexibility and configurability of our product to meet the highly specialized needs of grocery retailing."

"The Hannaford stores are all about customer service and value," added Kevin Carleton, Director of Store Systems Retail and HR Technology at Hannaford. "We recognized those same strong commitments from Reflexis."

"The Reflexis Store Execution Management System is a natural next step in further leveraging the solid foundation of our existing workforce management systems. We are confident that our stores will be able to gain time back from administrative tasks and refocus that time on customer-facing activities. We expect the system to have an immediate positive effect in our stores."

In the Reflexis Store Execution Management system, tasks and projects are assigned based on roles, so fast-changing retail organizations can move forward without costly data maintenance issues. Retailers are also reporting that the additional time their store managers can now spend on customer-related needs are creating top-line results. One Fortune 500 Reflexis customer has reported as much as a 5 percent increase in average ticket price since implementing the solution.