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| Reflexis Press Releases |
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| Debenhams Implements Reflexis Task Management To Improve Productivity and Drive Increased Sales |
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London-based retailer implements RetailAction Manager in stores throughout the United Kingdom and Ireland
DEDHAM, Mass. and LONDON--(BUSINESS WIRE)--Reflexis Systems Inc., the pioneer and leader in Retail Execution
Management, today announced that Debenhams plc (LSE: DEB) has implemented RetailAction Manager to drive sales
and maximise efficiency by turning corporate strategy into consistent store-level action. The London-based retailer has
implemented the Web-based Reflexis task management solution in more than 140 stores throughout the United
Kingdom and Ireland.
“Debenhams is known for providing its shoppers with a wide range of internationally recognized brands and superior
customer service,” said OP Choudhary, Director of Operations for Reflexis Systems in Europe. “We look forward to
helping Debenhams improve its operational productivity and enhance its already high customer service levels.”
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| About Debenhams |
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Based in London, Debenhams plc (LSE: DEB) is a leading department stores group with a strong presence in key
product categories, such as womenswear, menswear, homeware, and health and beauty. Debenhams has a total of
133 department stores in the UK and the Republic of Ireland, and a further nine Desire by Debenhams stores, which
are a new small store concept featuring a mix of women’s fashion, accessories, lingerie, and cosmetics. Debenhams
has a further 30 international franchise stores in 14 different countries. Debenhams is the second largest department
store chain in the UK. Designers at Debenhams include Nigel Cabourn, Jasper Conran, Theo Fennell, Pearce Fionda,
Frost French, Betty Jackson, Ben de Lisi, Julien Macdonald, John Richmond, John Rocha, and Matthew Williamson.
Debenhams plc was listed on the London Stock Exchange in May 2006.
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| PR Contact for Debenhams: |
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Justine, Alistair
Debenhams- Head of PR
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| About Reflexis Systems, Inc. |
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Reflexis helps retailers turn strategy into action with the integrated RetailAction suite of Retail Execution Management solutions. Reflexis customers include The Home Depot, Metro AG, Tesco plc, Sears Holdings, Staples, B&Q, Circuit City, Toys "R" Us, Barnes & Noble, AutoZone, and many other Top 250 Global Retailers. Reflexis customers have reported dramatic improvements in store-level compliance with corporate strategies, empowering them to increase average ticket sales and improve field and store management productivity throughout their chains.
The Reflexis suite of products features the RetailAction Manager, RetailAction KPI Activator, RetailAction StoreWalk, and RetailAction LaborScheduler™. Reflexis Systems, Inc. is privately held and headquartered in Dedham, Massachusetts, with international offices in the UK, Germany and India. For more information, visit www.reflexisinc.com.
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| Contacts |
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Reflexis Systems (UK) Limited
Peter Casey
(0) 1256 316 130
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Reflexis Systems, Inc.
David L. Andrews, (781) 493-3400
Dave.Andrews@reflexisinc.com |
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