NORWOOD, Mass.--(BUSINESS WIRE)--November 08, 2006--Reflexis Systems, Inc., the pioneer and leader in Retail Execution Management, announced today that Food Lion LLC. has begun using its RetailAction Manager™ application to manage tasks and execute retail strategy consistently in its more than 1,200 supermarkets in 11 Southeastern and Mid-Atlantic states. The solution will enable Food Lion, a subsidiary of the Delhaize Group (NYSE: DEG) in Belgium and the second one to come on board the Reflexis client list, to streamline workload, manage task accomplishment, monitor ongoing promotional efforts, and ensure profitable store execution compliance wherever it does business. Food Lion is well known in the industry for breaking new ground by developing retail concepts that have propelled the company forward in the fields of pricing, convenience, and customer service.

The implementation of RetailAction at Food Lion was completed within 17 weeks, which included integrating the web-based Reflexis solution with Food Lion’s existing portfolio of retail systems. Food Lion managers in the field benefit from easy and timely exception-based reporting, a real-time view of store workload and overload, and are easily able to visit only those stores that are facing problems. Store associates are empowered with a tool that helps them spend more time with the customer rather than managing back-end operations.

Raghu Narayanamurthy, Vice President of Professional Services at Reflexis, said, “The successful implementation, which involved incorporating Food Lion specific processes, was carried out within 17 weeks; demonstrating, yet again, the configurability of the Reflexis products. Food Lion has now synthesized business processes and our technology to provide tremendous value to their customers. We are pleased that Food Lion was able to drive remarkable return on their investment within such short time-scales.”