Second Largest DIY Retailer in the United Kingdom Selects RetailAction(TM) Task Management, Store Walk, and Mobility Solutions

DEDHAM, MA--(Marketwire - July 16, 2007) - Reflexis Systems Inc., the pioneer and leader in next-generation Retail Execution Management, today announced that Homebase, the second largest DIY retailer in the United Kingdom, has selected RetailAction™ solutions to improve productivity and ensure a consistently positive customer experience in all of its more than 300 stores. After a thorough review, Homebase selected Reflexis over its direct competitor in the task management market. Homebase is part of the Home Retail Group (LSE: HOME), the leading home and general merchandise retailer in the United Kingdom.

Homebase will implement RetailAction Manager™ for closed-loop task management and RetailAction StoreWalk™ for enhanced store walkthroughs and audits. RetailAction Manager™ will enable Homebase to streamline corporateto- stores communication, coordinate planning, optimize workloads, and ensure the consistent execution of tasks in all of its stores; RetailAction StoreWalk™ will allow Homebase to monitor compliance levels and leverage real-time feedback for continuous improvement. Homebase will also deploy the solutions on handheld computers, enabling district and store managers to access essential information and communicate with headquarters while providing leadership and helping customers on the sales floor. Reflexis solutions will allow Homebase to automate many of its formerly paper-based processes, providing economic and environmental benefits by eliminating the need to print and send thousands of pages of paper per week.

"RetailAction Manager™ will make it easier for our staff to manage workload in our stores, which will translate into making it easier to deliver quality service and ultimately an all around better experience for our customers," said Ian Jones, Retail Director of Homebase.

Reflexis was selected after extensive review of the market and was chosen primarily because of its ease of use and functionality, but also its scalability. "Reflexis has a good understanding of the issues facing fast-changing, multiplesite retailers, and this is reflected in their product," said Dave Clauson, Strategic Project manager for Homebase.

"Homebase is known for the service and wide range of choices and styles it provides to its customers," said OP Choudhary, Head of Operations for Reflexis in Europe. "Reflexis is honored to be selected by Homebase and proud to add the company to our growing list of leading UK retailers. We look forward to a fast, successful implementation that results in continued operational improvements and a rapid Return on Investment."