Announcing Reflexis Systems validation on the IBM Store Integration Framework solution.

DEDHAM, Mass.--(BUSINESS WIRE)--April 17, 2007--Reflexis Systems, the pioneer and leader in next-generation Retail Execution Management, has successfully completed validation of its integrated RetailAction™ suite on IBM Store Integration Framework—the IBM flexible, scalable Java™ 2 Platform, Enterprise Edition (J2EE), operating environment and componentized architecture, built for retail stores using industry-leading IBM middleware.

The Ready for IBM Retail Store Innovations – Store Integration Framework initiative brings together platformindependent software vendors that deliver proven solutions designed and built for the retail industry. Through this initiative, IBM works with select IBM Business Partners to validate solutions that meet a rigorous assessment of nextgeneration, open-standards-based store environments.

RetailAction™ is a fully integrated suite of applications that enables retailers to increase sales and improve in-store productivity. The solutions allow retailers to streamline communications, coordinate planning, optimize workload, and consistently execute their corporate strategy in all of their stores. The Reflexis suite includes RetailAction Manager™ (task management), RetailAction StoreWalk™, RetailAction KPI Activator™, and RetailAction LaborScheduler™. Benefits that Reflexis customers have realized include: 5 percent increase in average ticket sales; 20 percent increase in time associates can devote to selling/helping customers; 100 percent recall compliance; and 95 percent reduction in duplicate corporate-to-store email/communications.

The proven RetailAction™ applications, combined with the company's implementation methodology and dedicated project teams, enable Reflexis to consistently deliver successful enterprise-wide implementations in 21 weeks or less, even across multiple store formats. SIF validation verifies that the RetailAction™ solutions are built on open standards, enabling IBM retail customers to lower their total cost of ownership through fast and straightforward integration with other SIF validated applications.

"Reflexis consistently generates a rapid Return on Investment for our customers through fast and successful implementations that integrate seamlessly with other retail software applications," said Murtaza Ghadyali, Vice President of Product Management for Reflexis. “Reflexis and IBM already share customers who have implemented RetailAction™ solutions on IBM operating environments and systems. Our formal validation allows us to work even more closely with IBM in delivering open, flexible solutions for retailers."