Leading national retail chain to implement Reflexis task management and store walk applications to improve in-store productivity and customer service

DEDHAM, Mass.--(BUSINESS WIRE)--March 30, 2007--Reflexis Systems, the pioneer and leader in next-generation Retail Execution Management, announced today that Burlington Coat Factory Warehouse Corporation has selected RetailAction Manager™ and RetailAction StoreWalk™ to help boost in-store operational productivity and ensure the consistent execution of its retail strategy. The national retail chain will implement the Reflexis solutions in all of its more than 375 stores in 44 states. After a thorough analysis, Burlington Coat Factory chose Reflexis over its competitors in the task management software market.

“We selected Reflexis due to the scalability and configurability of its software and the company’s track record of on-time and within budget implementations,” said Garry Graham, Senior Vice President of Operations for Burlington Coat Factory. “Reflexis customers confirmed the business benefits they realized from their RetailAction™ solutions as well as the rapid and successful implementations they experienced. We anticipate Reflexis will enable Burlington Coat Factory to streamline communications and workflow, optimize workload, and monitor and improve store operations, resulting in an overall better customer experience in our stores.”

“We are thrilled to add Burlington Coat Factory to our growing list of leading retail customers,” said Prashanth Palakurthi, founder and CEO of Reflexis. “We have helped some of the largest and best-known retailers in the world increase sales, boost productivity, and improve customer service. Reflexis is honored to be selected by Burlington Coat Factory, and we look forward to working with them on a fast and successful implementation that will generate a rapid Return on Investment.”