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Three Retailers Select Newly Launched Reflexis RetailAction SaaS

Software as a Service Version of RetailAction Solution Enables Small- and Mid-Sized Retailers to Achieve Excellence in Store Operations

DEDHAM, Mass.--(BUSINESS WIRE)-- January 10, 2007 --Reflexis Systems Inc., the pioneer and leader in next-generation Retail Execution Management, has signed up three clients for its newly launched RetailAction SaaS (Software as a Service). The on-demand offering, which the company formally announced today, enables small- and mid-sized retailers to achieve store operations excellence by implementing the industry’s leading Retail Execution Management solution, without having to make additional investments in their IT infrastructure.

With RetailAction SaaS, retailers pay a monthly subscription and access the application suite through a Web browser over a secure Internet connection. The SaaS solution is specially pre-configured to meet the needs of mid-sized and smaller retailers, enabling them to quickly and easily implement RetailAction to drive significant operational improvements. Upgrades of the software are provided automatically to SaaS customers during the term of their subscription.

"Mid-sized retailers can now institutionalize operational excellence using our technology, which has been proven at some of the world’s largest retailers," said Prashanth Palakurthi, founder and CEO of Reflexis. "Mid-sized retailers want to focus on core retailing and not on technology infrastructure and IT resources that require sizeable capital expenditure and risk. The SaaS version enables them to do just that. The RetailAction suite’s reliability and ease of installation have been recognized as amongst the best in the industry. The SaaS version will enjoy the same reputation. We are delighted that three great retailers have already selected RetailAction SaaS, before Reflexis formally announced the solution."

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