Food Lion Recognized for Leadership in Workforce Optimization and Implementation of RetailAction(TM) Task Management Solution

DEDHAM, MA--(Marketwire - June 28, 2007) - Reflexis Systems Inc., the pioneer and leader in next-generation Retail Execution Management, today announced that its customer Food Lion has received the prestigious 2007 Supermarket Leadership Award in the category of workforce optimization. The leadership awards recognize supermarket operators who have combined outstanding business achievement with best-in-class IT execution. The editors and editorial advisory board of RIS News selected Food Lion for its workforce management achievements and its implementation of the Reflexis RetailAction™ task management application. Food Lion LLC, which is a subsidiary of Brussels-based Delhaize Group (NYSE: DEG), operates more than 1,200 supermarkets in 11 states in the Southeast and Middle Atlantic.

"Food Lion is one of the grocery industry's early adopters of advanced workforce optimization systems," said Joe Skorupa, Group Editor-in-Chief, RIS News. "In 2006, the supermarket operator further enhanced its already considerable workforce management capabilities by implementing a task management solution from Reflexis. This advanced application enabled Food Lion to streamline planning, execution, and compliance management for tasks performed by more than 73,000 employees in its stores. It also allowed Food Lion to increase efficiency and customer satisfaction throughout the enterprise."

"Throughout our history, Food Lion's success has been based on the principle of offering our customers quality products at great prices with friendly service while actively supporting and investing in our store associates and other employees," said Greg Finchum, Director of Retail Productivity and Standards. "With the Reflexis task management solution, our associates are empowered by a tool that improves efficiency and lets them spend more time with customers and provide better service. RetailAction Manager™ also enables Food Lion to optimize workloads sent to the stores, monitor task completion and compliance levels, and ensure the consistent execution of promotions, new product introductions, and other key elements of our strategy. With RetailAction Manager™, our team at the corporate office can coordinate planning and monitor key operations trends. Exception-based reports allow field managers to focus their attention where it is most needed. The fully functional software and exceptional customer service provided by Reflexis and its project team resulted in an enterprise-wide implementation that took just 17 weeks, allowing us to realize a rapid ROI. Working with the Reflexis team has been extremely rewarding."

"For the third year in a row, a Reflexis customer has been recognized for its implementation of our solutions to achieve its business goals," said Prashanth Palakurthi, CEO and founder of Reflexis. "The 2007 Supermarket Leadership award is further confirmation of our ability to quickly implement solutions that boost productivity and drive increased sales. We are extremely gratified to see Food Lion recognized by the team at RIS News and look forward to driving further operational gains for our customers."

The fully integrated Reflexis suite features RetailAction Manager™ for delivering closed-loop task management, RetailAction KPI Activator™ for leveraging real-time, exception-based metrics and triggering best-practice actions, RetailAction StoreWalk™ for ensuring consistency from enhanced store walks and audits, and RetailAction LaborScheduler™ for generating optimized labor schedules. RetailAction™ applications can be implemented as a suite or individually, with the option to add modules and additional value in phases.