New product launches, promotions, and other
merchandising initiatives require months of
planning and preparation involving hundreds
of steps before product and fixtures arrive at
the stores. Yet despite extensive upstream
planning, retailers still struggle to execute their
merchandise and promotional strategies due
to uncoordinated planning, out-of-date
information, and poor visibility into crossfunctional
activity completion status.
The Reflexis Merchandising Process Manager
(MPM) solution enables retailers to coordinate
the many steps involved in complex merchandising
projects and gain visibility into completion
status by a variety of departments including
merchandising, marketing, supply chain, finance,
store operations, and suppliers. When integrated
with Reflexis Task Manager, retailers can also
streamline the launching of their merchandising
initiatives to avoid unforeseen overloads that
can cause suboptimal execution.
Integration with Task Manager also
enables the retailer to track completion
levels in the stores, manage by
exception, and respond to problems
and opportunities using best retail
practices.
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